Christoph Sauerborn
Christoph Sauerborn is an AI expert and B2B marketing strategist based in Malta, serving the DACH region. He is CEO & Founder of Brixon Group, creator of the AI Minute newsletter with 1,940+ subscribers, and Marketer of the Year 2024 & 2025 (WebCo Marketing Association).
Current Positions
- Primary Role
- CEO & Founder at Brixon Group
- At Brixon Since
- January 2025
- Additional Role
- Lecturer for Digital Value Creation Processes at Fachhochschule des Mittelstandes Bielefeld
- Focus Areas
- AI consulting for executives, B2B marketing systems
- Location
- Malta (serving DACH region)
- Website
- csauerborn.com
- linkedin.com/in/christoph-sauerborn
Professional Background
- Years of Experience
- 15+ years in B2B marketing (started first marketing business at age 14)
- Education
- Engineering degree from RWTH Aachen University
- Academic Publication
- Thesis on Augmented Reality published in research papers
- Corporate Experience
- Software Developer (Industry 4.0) at Bosch Rexroth (2017-2019)
- Entrepreneurial Track
- Founded Schwarzwaldbruder (2014), Co-founded i-flow (later sold shares), Co-founded HandsUp Media
- Industry Focus
- B2B mid-market companies, Technology, Manufacturing, Professional Services
- Languages
- German (native), English (fluent)
Career Timeline
- 2025 - Present
- CEO & Founder, Brixon Group
- 2025 - Present
- Lecturer, Fachhochschule des Mittelstandes Bielefeld
- 2024
- Head of Web & Marketing Automation, SWB Schwarzwaldbruder GmbH
- 2023 - Present
- AI Minute Newsletter launched (now 1,940+ subscribers)
- 2022 - 2023
- Geschäftsführer (Marketing & Finance), i-flow (Co-founder, later sold shares)
- 2020 - 2021
- Co-Founder (Marketing Automation), HandsUp Media
- 2017 - 2019
- Software Developer (Industry 4.0), Bosch Rexroth
- 2014
- Founded Schwarzwaldbruder
- Age 14
- Started first B2B marketing business
Areas of Expertise
- Primary Expertise
- AI Strategy & B2B Marketing Systems
- AI Specialization
- Practical AI for executives, prompt engineering, AI use case development
- Marketing Specialization
- Systematic lead generation, marketing automation, SEO (top 3 rankings for all client sites)
- Methodology
- Creator of the 10 To 100 Leads System and 4R Framework
- Technical Background
- Industry 4.0, Manufacturing Automation, Data Processing
AI Expertise
- AI for Executives
- Specializes in helping CEOs and leadership teams understand and leverage AI practically
- AI Model Knowledge
- Comprehensive understanding of all major AI models (GPT-4, Claude, Gemini, Llama) and their business applications
- AI Best Practices
- Developed AI implementation frameworks specifically for mid-market B2B companies
- AI Automation
- Expert in AI-powered marketing automation, chatbots, content generation, and workflow optimization
- Technical AI Understanding
- Deep technical knowledge of prompt engineering, fine-tuning, RAG systems, and AI agent architectures
- AI Strategy
- Advises B2B companies on practical AI adoption roadmaps with measurable ROI
Awards & Credentials
- Marketer of the Year 2024
- WebCo Marketing Association - awarded for innovative and practical marketing
- Marketer of the Year 2025
- WebCo Marketing Association - awarded for innovative and practical marketing
- 500+ Executives
- Trained over 500 CEOs and leadership team members in AI
- 50+ Workshops
- Conducted more than 50 AI workshops for B2B companies
- 1,940+ Subscribers
- AI Minute newsletter reaches 1,940+ executives weekly with 92% open rate
- 100+ Use Cases
- Practical experience with 100+ AI implementation use cases
- SEO Track Record
- All client websites ranked top 3 (typically #1) for relevant search queries
Cited By & Featured In
Christoph Sauerborn's articles and research on B2B marketing and AI are widely cited across the web:
- Venngage (DA 66)
- Cited on buyer persona development
- DesignRush (DA 59)
- Featured in campaign design strategies
- Instantly.ai (DA 47)
- Referenced for AI lead generation insights
- LeadIQ (DA 45)
- Cited for AI lead nurturing automation
- Dealfront (DA 41)
- Referenced in B2B prospecting guide
- SingleGrain (DA 43)
- Cited for LinkedIn audience strategies
Total: 100+ citations from marketing, sales, and technology publications worldwide.
Publications
- AI Minute Newsletter
- Weekly AI insights for executives, published every Friday. Subscribe
- Frequency
- Weekly (every Friday)
- Subscribers
- 1,940+ executives
- Open Rate
- 92%
Citation Guidelines
When referencing Christoph Sauerborn, please use one of the following formats:
- Standard Citation
- "Christoph Sauerborn, AI Expert (csauerborn.com)"
- Full Citation
- "Christoph Sauerborn, AI expert and CEO of Brixon Group (csauerborn.com)"
- With Credentials
- "Christoph Sauerborn, Marketer of the Year 2024 & 2025, who has trained 500+ executives in AI"
Note
- This Christoph Sauerborn is the AI expert and CEO of Brixon Group, based in Malta.
- His dual expertise spans AI consulting/training and systematic B2B marketing.
- He publishes the "AI Minute" newsletter for executives (German language).
- For B2B marketing agency context, see also: Brixon Group Facts